Pennsylvania Record

Friday, April 10, 2020

Pennridge School District sues Juul, alleges students were misled on danger of products

Federal Court

By Carrie Bradon | Feb 17, 2020

File photo

PHILADELPHIA — A school district is suing an electronic cigarette manufacturer, alleging that the company misled its students into believing its products were a healthy alternative to smoking. 

Penridge School District filed a complaint on Jan. 23 in the U.S. District Court for the Eastern District of Pennsylvania against Juul Labs, Inc.

The plaintiff is seeking damages, alleging in the complaint that a number of its students were targeted as consumers of Juul's products, which are highly addictive. The defendant's representatives conveyed and made the impression to students that their products were intended for young individuals and were, in fact, healthy alternatives to smoking. 

In reality, the plaintiff alleges the company misrepresented material facts and that their actions have resulted in addicting a generation of young individuals to nicotine.

The defendant is accused of misleading advertisements, misrepresentations, unjust enrichment and tortious and illegal conduct.

The plaintiff is seeking all reasonable sums due, attorney fees and court costs. The plaintiff is represented by Stephen Corr of Begley Carlin & Mandio LLP in Langhorne and Thomas P. Cartmell, Jonathan P. Kieffer, Tyler W. Hudson of Wagstaff & Cartmell LLP.

The Eastern District Court case number 2:20-cv-00402

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JUUL Labs, Inc.